The Cleveland Browns Have New Logos!
All false enthusiasm aside, the Cleveland Browns have made (extremely) minor changes to their primary and secondary logos. There was a bit of hype coming from the team’s website, as well as local outlets in the past few days about these alterations. In the end, there was very little that changed – and some fans feel duped. I, for one, had to chuckle as these changes did not seem to warrant any news (but that’s where we are at with today’s media). I’ll delve into the two new graphics.
Browns Helmet: I could be mistaken, but I thought the team was straying away from a picture of a helmet as their primary logo. Well, I was wrong, and it is still the case. While some are extremely disappointed, I was content for two new changes.
– Facemask – Well, things haven’t gone well whether the team’s facemask was white or gray. I’m all for the new look, as the team won in the 1950s and early 1960s with brown facemasks – but that’s not the only reason why I prefer them. The uniqueness and the fact the leadership are finally thinking outside of the box is huge. I’m looking forward to being the only team in the NFL that has a brown facemask.
– Shell – I like the darker shade of orange for the exterior as well – it isn’t much but that’s all we got. The team simply took out the yellow look and added red. Once the jerseys come out, we can get a better idea of the color combination to be seen in the fall.
Dawg Logo: I suppose the new dawg logo is an improvement. Adding the term Dawg Pound below the graphic is reinforcing the marketing campaign that began last year by the team. Alec Scheiner has spearheaded the idea to include this phrase with many parts of the franchise – whether it’s thru video messages describing fans during home games, the reference to the actual seating section, or now the new logo.
The dawg itself looks much more animated (and frankly less boring). You can win an argument stating it appears to be intended for younger audiences – which wouldn’t be so bad as young fans, especially in northeast Ohio, have become less and less fans of the Cleveland Browns in the past decade and a half.
Bottom Line: These logos are minor changes, but I support them for the most part. I would have liked to see the team include the rumored silhouette of Paul Brown (being from the Massillon area), but it was not meant to be. All the new
merchandise featuring the new logos and colors will not be flying off the shelves until the Browns start winning, though (and I’d love to know when that is).